Hi Channels, long time no hear! How is everyone? I have a question for the group about Discord.
I know that Discord, Slack, and other similar groups are growing in popularity year-by-year, and that even many of you have your own Slack channels or similar.
However, I have a few concerns I’d love to pick your brains about:
How do you place Discord/Slack in your social media strategy? Do you use it to bring more clicks to your homepage primarily, or for brand awareness?
I think there are a lot of people who have never used Discord, and there might be a learning gap. Of course, I can try to set things up to make it as clear as possible, but I’m worried about people just joining and then never using it again. Any advice for that?
Looking forward to hear from you all! Thanks for any thoughts or advice you can provide. <3
(At the moment, I am leaning toward building something on Discord because it's free—or at least a lot more free than Slack, once you reach a certain number of messages, etc.)
I'm a Discord user, personally i love it, i used primarily for video games so the community is really into it, i know some discords that are managed for 16 years old people. I like it because offers different ways to connect whit people... Podcast or only audio channels , video streaming, channels of only audio group calls, video groups calls, private groups, among others and for free.
Like the others say here: it is for community. I see it as offering a more sophisticated version of Facebook groups: it is a place where people can engage with each other naturally, without worrying about acting or posting in a way that pleases the algorithm!
I think there is also a place for discord in organizing people to more strategically share and engage with each other's content to influence what gets seen.
Hi Gabriella, it depends on the primary goal/target outcome of your strategy. As what @azucard mentioned, you'll need heaps of time and effort to maintain a consistent audience if your primary goal is community building/organizing. If it's not for community building (i.e. used only for announcements), Discord isn't a platform everyone's familiar with, and it's better to leverage ones that your followers use the most
I have used Discord as a social media strategy, and it is largely aimed at community organizing, brand awareness/recall, and driving website traffic. It is quite difficult to maintain a consistent audience on Discord if there's no room for conversation and it's used as an announcements platform - however, while discourse makes Discord incredibly useful, it's also a pain to moderate if you're not familiar with the tech. As someone who has been on discord for over 6 years now, I have rarely seen companies excel at leveraging Discord/Slack in ways beyond the two I've mentioned, and it's always a mix of the two. I think it has tremendous potential, especially for building connections with your audience while gaining feedback and audience insights and building a communal space associated with your brand, but isn't an app that can be leveraged by every company.
(At the moment, I am leaning toward building something on Discord because it's free—or at least a lot more free than Slack, once you reach a certain number of messages, etc.)
I'm a Discord user, personally i love it, i used primarily for video games so the community is really into it, i know some discords that are managed for 16 years old people. I like it because offers different ways to connect whit people... Podcast or only audio channels , video streaming, channels of only audio group calls, video groups calls, private groups, among others and for free.
Do you still send the newsletter? I haven't received it lately.
Like the others say here: it is for community. I see it as offering a more sophisticated version of Facebook groups: it is a place where people can engage with each other naturally, without worrying about acting or posting in a way that pleases the algorithm!
I think there is also a place for discord in organizing people to more strategically share and engage with each other's content to influence what gets seen.
Hi Gabriella, it depends on the primary goal/target outcome of your strategy. As what @azucard mentioned, you'll need heaps of time and effort to maintain a consistent audience if your primary goal is community building/organizing. If it's not for community building (i.e. used only for announcements), Discord isn't a platform everyone's familiar with, and it's better to leverage ones that your followers use the most
I have used Discord as a social media strategy, and it is largely aimed at community organizing, brand awareness/recall, and driving website traffic. It is quite difficult to maintain a consistent audience on Discord if there's no room for conversation and it's used as an announcements platform - however, while discourse makes Discord incredibly useful, it's also a pain to moderate if you're not familiar with the tech. As someone who has been on discord for over 6 years now, I have rarely seen companies excel at leveraging Discord/Slack in ways beyond the two I've mentioned, and it's always a mix of the two. I think it has tremendous potential, especially for building connections with your audience while gaining feedback and audience insights and building a communal space associated with your brand, but isn't an app that can be leveraged by every company.